"In Other Words: Exploring Gender Bias in Top Collegiate Entrepreneurship Programs”
The topic of women’s entrepreneurship has become increasingly mainstream as we come to terms with the ramifications of gender discrimination. For instance, female entrepreneurs snagged only 2% of all venture capital money in 2017. This talk will discuss the sometimes surprising results of examining the language used on the websites of top college Business programs in Entrepreneurship. My team utilized several different computerized textual analysis methods to explore whether the language used skews more feminine or masculine, and we also examined the different kinds of words that occurred near masculine and feminine pronouns, to get a sense of whether certain stereotypical views of the qualities of men and women were being perhaps unwittingly replicated in the shape of the language on these program websites. College websites are of course the first point of contact for potential students, and therefore it is crucial to understand how subtle language patterns might influence people’s attitudes towards the program.