SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial allows access the EASI ® Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections, the Historical Package featuring Census data, EASI MRI & Life Stages Package, D&B's Complete US Company Database, Nielsen Financial CLOUT, Retail Market Power, Consumer Buying Power, Nielsen ConneXions, Nielsen P$YCLE, Experian SimmonsLOCAL® and Nielsen PRIZM® Data Packages and the AGS Health Care module.
Content details of these data packages are below.
To access the account, go to http://simplymap.com and click "Sign in as guest".
The data package content details are:
The Standard Package incorporates the following data:
- Demographic Variables
- Retail Sales, Store Groups, and Food Service Variables
- EASI Sales and Other Potential Variables
- EASI Quality of Life Variables
- Consumer Price Index Variables
- General Employment (by Place of Work)
- General Establishment (by Place of Work)
- Detailed Employment (by Place of Work)
- Detailed Establishments (by Place of Work)
- Detailed Consumer Expenditure Variables
- EASI Profile Variables
- Ancestry Tabulations
EASI/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:
- EASI/MRI Automotive
- EASI/MRI Beverages
- EASI/MRI Sports
- EASI/MRI Ailments, Remedies
- EASI/MRI Apparel
- EASI/MRI Appliances
- EASI/MRI Attitudes/Lifestyles
- EASI/MRI Baby
- EASI/MRI Computers
- EASI/MRI Electronics
- EASI/MRI Family Restaurants
- EASI/MRI Fast Food
- EASI/MRI Financial
- EASI/MRI Grocery
- EASI/MRI Insurance
- EASI/MRI Internet
- EASI/MRI Leisure
- EASI/MRI Media
- EASI/MRI Personal Care
- EASI/MRI Pets
- EASI/MRI Purchasing
- EASI/MRI Telephony
- EASI/MRI Travel
- EASI/MRI Video
EASI Life Stage Clusters incorporate the following data:
Age of Head of Household
- Very Young (Under 25 Yrs)
- Young (25 to 34 Yrs)
- Middle Age (35 to 44 Yrs)
- Late Middle Age (45 to 54 Yrs)
- Nearly Senior (55 to 64 Yrs)
- Senior (65 to 74 Yrs)
- Oldest (75 Plus Yrs)
Marital Status
- Married with Children
- Single Parent with Children
- Married No Children
- Non-Family (& Unrelated Individuals)
Income Level
- Lower Income
- Moderate Income
- Higher Income
The Historical Package incorporates the following data:
- 1980 Census in year 2000 & 2010 Geographies
- 1990 Census in year 2000 & 2010 Geographies
- Additional year 2000 & 2010 Census Variables in year 2000 & 2010 Geographies
- Additional Current Year Census Estimates
- Additional 5 Year Census Projections
The Financial CLOUT Database incorporates the following data:
- Credit cards—American Express, VISA, MasterCard and Discover
- Installment loans— Auto loans/leases, student loans, education loans, mortgages and equity loans
- Lines of credit—Personal and home equity lines of credit
- Deposit products—Demand deposit accounts, savings accounts and CDs
- Investment products—Annuities, stocks, bonds, mutual funds, securities and brokerage services
- Retirement products—IRAs, 401(k)s, Keoghs and private pensions
- Delivery channels—ATM/debit card usage, online banking and direct deposit
Nielsen Retail Market Power Incorporates the following data:
- Motor Vehicle and Parts Dealers
- Furniture and Home Furnishings Stores
- Electronics and Appliances Stores
- Building Material and Garden Equipment Stores
- Food and Beverage Stores
- Health and Personal Care Stores
- Gasoline Stations
- Clothing & Clothing Accessories Stores
- Sporting Goods, Hobby, Book, Music Stores
- General Merchandise Stores
- Miscellaneous Store Retailers
- Non-Store Retailers
- Food service and Drinking Places
Nielsen Consumer Buying Power incorporates the following data:
- Food
- Housing
- Apparel and Services
- Transportation
- Health Care
- Entertainment
- Personal care products and services
- Reading
- Education
- Tobacco products and smoking supplies
- Miscellaneous
- Cash contributions
- Life, endowment, annuities, and other personal insurance
- Retirement, pensions, and Social Security
The Nielsen P$YCLE Package incorporates the following data:
- Financial Elite
- Fiscal Fledglings
- Flourishing Families
- Mass Middle Class
- Metro Mainstream
- Midscale Matures
- Retirement Blues
- Upscale Earners
- Upscale Empty Nests
- Upwardly Mobile
- Wealthy Achievers
- Working-Class USA
The Nielsen ConneXions Package incorporates the following data:
- Early-Adopting Elite
- Elderly Traditionalists
- Emerging Techies
- Frugal Folks
- Mature Mid-Techs
- Offline Seniors
- Suburban Spenders
- Wireless White-Collars
- Young & Wireless
- Young Startups
The AGS Health Care module includes the following diagnostic categories:
- Nervous System
- Eye
- Ear - Nose - Throat - Mouth
- Respiratory System
- Circulatory System
- Digestive System
- Hepatobiliary System and Pancreas
- Musculoskeletal System and Connective Tissue
- Skin/Subcutaneous Tissue and Breast
- Endocrine / Nutritional / Metabolic System
- Kidney and Urinary Tract
- Male Reproductive System
- Female Reproductive System
- Pregnancy / Childbirth / Puerperium
- Blood & Blood Forming Organs and Immunological Disorders
- Myeloproliferative
- Infectious and Parasitic
- Mental Diseases and Disorders
- Burns
- Factors Influencing Health Status
- Multiple Significant Trauma
- HIV Infection
- Other and Non-Classifiable
The Simmons Data Package covers hundreds of categories under general topics including but not limited to: Lifestyle (Demographics & Statements)
- Hispanics Only (Special Demographics & Media)
- Computers/Internet
- Media
- Entertainment/Leisure
- Travel
- Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
- Beverages (Alcoholic & Non-Alcoholic)
- Daily Activity
- Dining
- Apparel
- Shopping
- Health & Beauty Aids
- Medicine/Drugs/Ailments
- Tobacco
- Telecom
- Financial Services
- Household Products
- Cleaning Products
- Pets & Pet Food
- Home Improvements
- Home Furnishings & Appliances
- Lawn & Garden
- Electronics
- Automotive
The Nielsen PRIZM & PRIZM Premier Package incorporates the following data:
- Second City Society
- City Centers
- Micro-City Blues
- Elite Suburbs
- The Affluentials
- Middleburbs
- Inner Suburbs
- Landed Gentry
- Country Comfort
- Middle America
- Rustic Living
- Urban Uptown
- Midtown Mix
- Urban Cores
- Accumulated Wealth
- Young Accumulators
- Mainstream Families
- Sustaining Families
- Affluent Empty Nests
- Conservative Classics
- Cautious Couples
- Sustaining Seniors
- Midlife Success
- Young Achievers
- Striving Singles
The D&B US Company Database offers the following fields of data:
- Legal Name
- Business Name
- Business Name 2 (if applicable)
- Business Name 3 (if applicable)
- Business Name 4 (if applicable)
- Business Name 5 (if applicable)
- Street Address
- City
- State
- Zip Code
- Phone Number
- Primary NAICS Code
- Other NAICS Codes (up to 5 altogether - if applicable)
- Primary SIC Code
- Other SIC Codes (up to 5 altogether - if applicable)
- Mailing Address
- Mailing Address City
- Mailing Address State
- Mailing Address ZIP Code
- Web Address (URL)
- Sales Volume
- Total Employees
- Year Started
- Local Employees
- Key Contact Person
- Key Contact Title
- Key Contact Phone Number
- Brief Business Description
- DUNS Number
- Public or Private Company Indicator
- Single Location or Branch Location Status
- Primary NAICS Description
- Primary SIC Description